Friday, January 11, 2019

Marketing Management by Philip Kotler 15th Edition PDF Free Download

Marketing Management by Philip Kotler 15th Edition PDF Free Download

Marketing Management by Philip Kotler 15th Edition PDF Free Download for IBPS SO Marketing, UPSC Marketing Optional, CAT-IIM and Other MBA and PGDBM courses. 

The world of marketing is changing everyday--and in order for students to have a competitive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.

The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses. 

IBPS SO (Marketing Officer) : Professional Knowledge.

Marketing Aptitude : Philip Kotler’s Marketing Management Book (any edition) + Kotler’s MCQ’s, marketing91.com (very useful website for strengthening Marketing concepts) and Markeitng MCQs Available at IndiaClass
Review and Analysis of IBPS SO (Marketing Officer)
If your Marketing Concepts are clear, you will be able to answer those questions confidently.
Important Marketing Topics that were asked in exams:  Branding, Buyer Behavior, Distribution Channels, Marketing Planning, 4 Ps of Marketing, 7 Cs of Marketing, Services Marketing, Marketing Research, Pricing, Promotion, Segmentation, Types of Market, Product Life Cycle etc
Table of contents : Marketing Management by Philip Kotler

Part 1. Understanding Marketing Management 1. Defining Marketing for the New Realities 
2. Developing Marketing Strategies and Plans


Part 2. Capturing Marketing Insights 3. Collecting Information and Forecasting Demand 
4. Conducting Marketing Research


Part 3. Connecting with customers5. Creating long-term loyalty relationships 
6. Analyzing consumer markets 
7. Analyzing business markets 
8. Tapping into global markets


Part 4. Building strong brands9. Identifying market segments and targets
10. Crafting the brand positioning
11. Creating brand equity 
12. Addressing competition and driving growth


Part 5. Shaping the market offerings13. Setting product strategy 
14. Designing and managing services 
15. Introducing new market offerings 
16. Developing pricing strategies and programs


Part 6. Delivering value17. Designing and managing integrated marketing channels 
18. Managing retailing, wholesaling and logistics


Part 7. Communicating value19. Designing and managing integrated marketing communications 
20. Managing digital communications: Online, social media and mobile marketing 
21. Managing mass communications: Advertising, sales promotions, events and experiences and public relations 
22. Managing personal communications: Direct marketing, word of mouth and personal selling


Part 8. Managing the marketing organization23. Managing a holistic marketing organization for the long run.

Download - Marketing Management by Philip Kotler 10th Edition

Note - We are Currently Searching the Latest Edition, Once Found we will Update it here. 

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